Data USA

UX Process. Key steps to aligning competing priorities and focus on common goals. 

Business Insight. Leading interactive discussions with input from all team members.  

Persona Ideation. Identifying key users and their information needs as a group. 

Persona mapping. Prioritizing users based on their alignment to business goals and their level of experience with data. 

Feature Prioritization. Mapping out potential site features according to complexity and impact towards goals. 

Live wireframing. Sketching out potential concepts for the site content and page flow/sequencing with the group. 

Final product. DataUSA launched last year as a single repository and visual exploration of public government data. 

Final product. Detail shot of a features page.

Final product. Detail shot of a profile page. Read more about this project on my blog.