Catherine Madden
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Catherine Madden
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 1. Based on the image research I had done on the history of industrial revolutions, I felt that most of the timelines focused more on the technology and less on the humans that were impacted by the tech. This is my first sketch exploration to incorp
Catherine Madden

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Catherine Madden
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 1. Based on the image research I had done on the history of industrial revolutions, I felt that most of the timelines focused more on the technology and less on the humans that were impacted by the tech. This is my first sketch exploration to incorp

1. Based on the image research I had done on the history of industrial revolutions, I felt that most of the timelines focused more on the technology and less on the humans that were impacted by the tech. This is my first sketch exploration to incorporate humans into the viz. 

 2. Various timeline sketches. We thought that the story might include a vignette about a specific occupation and how it transformed over time (e.g. weaving, where Luddites burned new machinery that would disrupt their jobs)

2. Various timeline sketches. We thought that the story might include a vignette about a specific occupation and how it transformed over time (e.g. weaving, where Luddites burned new machinery that would disrupt their jobs)

 3. Combined timeline sketches. We determined that layering illustrations on top of Tableau charts would be a fun way to accomplish a more human connection. 

3. Combined timeline sketches. We determined that layering illustrations on top of Tableau charts would be a fun way to accomplish a more human connection. 

 4. Experimenting with more detailed drawings. We quickly realized the illustrations needed to strike a balance between detail and simplicity, and that these were much too specific and detailed. 

4. Experimenting with more detailed drawings. We quickly realized the illustrations needed to strike a balance between detail and simplicity, and that these were much too specific and detailed. 

 5. Building the charts. I loved the way adding text labels inside the line chart helped illustrate industries getting squeezed and growing. Here's a timelapse of the final version coming together in Procreate. 

5. Building the charts. I loved the way adding text labels inside the line chart helped illustrate industries getting squeezed and growing. Here's a timelapse of the final version coming together in Procreate. 

 6. All together, now. We combined the final set of charts for part one of the story into one view at the last minute when it was decided that each section should contain one image of the exact same size. 

6. All together, now. We combined the final set of charts for part one of the story into one view at the last minute when it was decided that each section should contain one image of the exact same size. 

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 1. Based on the image research I had done on the history of industrial revolutions, I felt that most of the timelines focused more on the technology and less on the humans that were impacted by the tech. This is my first sketch exploration to incorp
 2. Various timeline sketches. We thought that the story might include a vignette about a specific occupation and how it transformed over time (e.g. weaving, where Luddites burned new machinery that would disrupt their jobs)
 3. Combined timeline sketches. We determined that layering illustrations on top of Tableau charts would be a fun way to accomplish a more human connection. 
 4. Experimenting with more detailed drawings. We quickly realized the illustrations needed to strike a balance between detail and simplicity, and that these were much too specific and detailed. 
 5. Building the charts. I loved the way adding text labels inside the line chart helped illustrate industries getting squeezed and growing. Here's a timelapse of the final version coming together in Procreate. 
 6. All together, now. We combined the final set of charts for part one of the story into one view at the last minute when it was decided that each section should contain one image of the exact same size. 
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Catherine Madden

Catherine Madden LLC is a creative consultancy specializing in visual thinking and data storytelling. 

 
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Blog Archive

  • Life Lessons from Catmule
    • Sep 10, 2019 The Ultimate Meeting Supply List Sep 10, 2019
    • Apr 16, 2018 Falling Out of Love with Data (a second draft) Apr 16, 2018
    • Jun 12, 2017 9 Tips for Better Data Visualizations Jun 12, 2017
    • Mar 20, 2017 My *Expert* Opinion Mar 20, 2017
    • Jun 30, 2016 Skillshare Class #3: Creating a Standout Visual Resume Jun 30, 2016
    • Jun 3, 2016 Sketchtnote Army Podcast Jun 3, 2016
    • Jun 2, 2016 Get Over Yourselves, Designers Jun 2, 2016
    • Apr 21, 2016 TEDxCIA Recap Apr 21, 2016
    • Mar 14, 2016 Tapestry 2016 Recap Mar 14, 2016
    • Feb 10, 2016 My Second Skillshare Class: Behind the Scenes Feb 10, 2016
    • Nov 4, 2015 Blast from the Past: Building a Digital Brand Nov 4, 2015
    • Oct 21, 2015 Month 1 of Catherine Madden LLC Oct 21, 2015
    • Oct 15, 2015 On Scale Oct 15, 2015
  • Projects
    • Jan 5, 2021 Journey Mapping, Emotional Waves, and Fiber Art Data Viz Jan 5, 2021
    • Aug 21, 2017 Privilege, Perspective, and Power Aug 21, 2017
    • Jun 7, 2017 iPad Pro Inspiration Jun 7, 2017
    • Feb 28, 2017 Harry Potter Viz? Yes Plz. Feb 28, 2017
    • Jan 16, 2017 AFP Annual Conference Recap Jan 16, 2017
    • Nov 30, 2016 Visual Thinking and Storytelling Workshop with Betabooks Nov 30, 2016
    • Jun 30, 2016 Skillshare Class #3: Creating a Standout Visual Resume Jun 30, 2016
    • Feb 17, 2016 My First Infogr.am Feb 17, 2016
    • Feb 10, 2016 My Second Skillshare Class: Behind the Scenes Feb 10, 2016
    • Nov 17, 2015 What a difference a year can make! Nov 17, 2015
    • Nov 5, 2015 To the D-School, and Beyond! Nov 5, 2015
    • Oct 14, 2015 Digital Capture at the Age Lab Oct 14, 2015
  • Speaking
    • Apr 16, 2018 Falling Out of Love with Data (a second draft) Apr 16, 2018
    • Jan 16, 2017 AFP Annual Conference Recap Jan 16, 2017
    • Jun 3, 2016 Sketchtnote Army Podcast Jun 3, 2016
    • Apr 21, 2016 TEDxCIA Recap Apr 21, 2016
    • Mar 14, 2016 Tapestry 2016 Recap Mar 14, 2016
    • Dec 11, 2015 Data Viz DC Recap Dec 11, 2015
  • Sketchbook Highlights
    • May 30, 2017 Feeling Stuck? Try a Mind Map May 30, 2017
    • May 4, 2017 April Sketchbook Highlights May 4, 2017
    • Apr 6, 2017 March Sketchbook Highlights Apr 6, 2017
    • Feb 25, 2017 February Sketchbook Highlights Feb 25, 2017
    • Jan 31, 2017 January Sketchbook Highlights Jan 31, 2017
  • Tutorial
    • Nov 12, 2019 How to Shoot + Edit Meeting Photos, Part 2 Nov 12, 2019
    • Sep 12, 2019 How to Shoot + Edit Meeting Photos, Part 1 Sep 12, 2019
    • Sep 10, 2019 The Ultimate Meeting Supply List Sep 10, 2019
    • Dec 20, 2017 How to Draw & Display your iPad LIVE in a video chat Dec 20, 2017
  • Visualization
    • Apr 7, 2016 You Need to Bookmark DataUSA Apr 7, 2016
    • Mar 14, 2016 Tapestry 2016 Recap Mar 14, 2016
    • Feb 17, 2016 My First Infogr.am Feb 17, 2016
    • Jan 14, 2016 Playing With Real(ish) Data: Visualizing the Books I Read Last Year Jan 14, 2016
  • iPad Pro
    • Jun 7, 2017 iPad Pro Inspiration Jun 7, 2017
    • Feb 4, 2016 Highlights from the Visual Communication for Groups Pilot Feb 4, 2016
    • Nov 17, 2015 What a difference a year can make! Nov 17, 2015
    • Nov 11, 2015 Digital Scribing FAQ Nov 11, 2015
  • Book Report
    • Jan 5, 2017 Books of 2016 Jan 5, 2017
    • Jan 14, 2016 Playing With Real(ish) Data: Visualizing the Books I Read Last Year Jan 14, 2016
    • Oct 29, 2015 Book Report: Big Magic Oct 29, 2015
  • Services
    • Nov 30, 2016 Visual Thinking and Storytelling Workshop with Betabooks Nov 30, 2016
    • Apr 7, 2016 You Need to Bookmark DataUSA Apr 7, 2016
    • Nov 11, 2015 Digital Scribing FAQ Nov 11, 2015
  • Conferences
    • Mar 6, 2017 Tapestry 2017 Recap Mar 6, 2017