Catherine Madden
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Catherine Madden
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Digital Scribing
Catherine Madden

Services

Services offered by Catherine Madden LLC

Catherine Madden
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Digital Scribing

Digital Scribing

DIGITAL SCRIBING

A picture is worth a million likes

These days, you never need to say "You had to be there" when referencing a conference, speaker, or other event. Between YouTube, Periscope, and endless Live Tweeting, there are plenty of vehicles to get your content out there. However, the best mode to generate engagement over social media is photos. Digital scribing is a simple and easy way to provide your community with visual summaries of any conversation or presentation. Combined with the right social strategy and your conversations will expand far beyond the people in the room. More work samples available here and on Twitter. And FAQ here! 

Data Storytelling

Data Storytelling

DATA STORYTELLING

Making big data seem small

Many individuals in the field of data science struggle to communicate the groundbreaking discoveries that they are making through their work. Often their audiences and clients have trouble understanding the process and terminology surrounding the world of big data, and can't envision what this actually means for their business or purpose. We can recommend methods for visualizing information across all kinds of people and circumstances, and can help you to identify the appropriate visuals that will speak to your clients in language they understand. 

Visual Workshops

Visual Workshops

VISUAL WORKSHOPS

"Whoever draws the best picture wins"
-Dan Roam

Do you have a team of smart, capable people that have amazing ideas? Odds are, they could be twice as powerful and productive with some basic visual thinking training. The power of a team increases immensely when everyone (not just the designers) contribute sketches and visualizations throughout the process. From Visual Design Thinking, to Multi-Stakeholder Collaboration, to Virtual Brainstorming we offer 1-2 day workshops that will transform the way that teams generate ideas and develop products. 

Visual Facilitation

Visual Facilitation

VISUAL FACILITATION

Put the conversation up on the wall

Any time a group of stakeholders gather in person to agree on something, there is potential for confusion, mixed messages, and inefficiency. Visual facilitation gets all players on the same page and moving in a common direction by translating across the different languages that each stakeholder is used to speaking in (i.e. tech vs. finance vs. marketing vs. design). Our favorite meetings to facilitate are those that value and follow the design thinking process (developing personas, journey mapping, brainstorming, prototyping, feedback, and iterating). 

Online Classes

Online Classes

ONLINE CLASSES

Learn and grow in a virtual community

We are developing a series of courses related Visual Thinking that will be available on Skillshare. The first course, developed in partnership with Skillshare and Fifty Three, focuses on generating ideas and understanding concepts through drawing data. It's a fun introduction into getting your left brain and right brain to work together to be both creative and analytical. 

Collaborations

Collaborations

COLLABORATIONS

Out of our comfort zone is our comfort zone

Have a great idea but need help executing? Feel like you are ready to make things happen but your organization isn't? We want to hear from you and chat about ways to work together. We love collaborating with individuals who possess completely different skillsets than us, because that's when the real magic happens. 

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Catherine Madden

Catherine Madden LLC is a creative consultancy specializing in visual thinking and data storytelling. 

 
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Blog Archive

  • Life Lessons from Catmule
    • Sep 10, 2019 The Ultimate Meeting Supply List Sep 10, 2019
    • Apr 16, 2018 Falling Out of Love with Data (a second draft) Apr 16, 2018
    • Jun 12, 2017 9 Tips for Better Data Visualizations Jun 12, 2017
    • Mar 20, 2017 My *Expert* Opinion Mar 20, 2017
    • Jun 30, 2016 Skillshare Class #3: Creating a Standout Visual Resume Jun 30, 2016
    • Jun 3, 2016 Sketchtnote Army Podcast Jun 3, 2016
    • Jun 2, 2016 Get Over Yourselves, Designers Jun 2, 2016
    • Apr 21, 2016 TEDxCIA Recap Apr 21, 2016
    • Mar 14, 2016 Tapestry 2016 Recap Mar 14, 2016
    • Feb 10, 2016 My Second Skillshare Class: Behind the Scenes Feb 10, 2016
    • Nov 4, 2015 Blast from the Past: Building a Digital Brand Nov 4, 2015
    • Oct 21, 2015 Month 1 of Catherine Madden LLC Oct 21, 2015
    • Oct 15, 2015 On Scale Oct 15, 2015
  • Projects
    • Jan 5, 2021 Journey Mapping, Emotional Waves, and Fiber Art Data Viz Jan 5, 2021
    • Aug 21, 2017 Privilege, Perspective, and Power Aug 21, 2017
    • Jun 7, 2017 iPad Pro Inspiration Jun 7, 2017
    • Feb 28, 2017 Harry Potter Viz? Yes Plz. Feb 28, 2017
    • Jan 16, 2017 AFP Annual Conference Recap Jan 16, 2017
    • Nov 30, 2016 Visual Thinking and Storytelling Workshop with Betabooks Nov 30, 2016
    • Jun 30, 2016 Skillshare Class #3: Creating a Standout Visual Resume Jun 30, 2016
    • Feb 17, 2016 My First Infogr.am Feb 17, 2016
    • Feb 10, 2016 My Second Skillshare Class: Behind the Scenes Feb 10, 2016
    • Nov 17, 2015 What a difference a year can make! Nov 17, 2015
    • Nov 5, 2015 To the D-School, and Beyond! Nov 5, 2015
    • Oct 14, 2015 Digital Capture at the Age Lab Oct 14, 2015
  • Speaking
    • Apr 16, 2018 Falling Out of Love with Data (a second draft) Apr 16, 2018
    • Jan 16, 2017 AFP Annual Conference Recap Jan 16, 2017
    • Jun 3, 2016 Sketchtnote Army Podcast Jun 3, 2016
    • Apr 21, 2016 TEDxCIA Recap Apr 21, 2016
    • Mar 14, 2016 Tapestry 2016 Recap Mar 14, 2016
    • Dec 11, 2015 Data Viz DC Recap Dec 11, 2015
  • Sketchbook Highlights
    • May 30, 2017 Feeling Stuck? Try a Mind Map May 30, 2017
    • May 4, 2017 April Sketchbook Highlights May 4, 2017
    • Apr 6, 2017 March Sketchbook Highlights Apr 6, 2017
    • Feb 25, 2017 February Sketchbook Highlights Feb 25, 2017
    • Jan 31, 2017 January Sketchbook Highlights Jan 31, 2017
  • Tutorial
    • Nov 12, 2019 How to Shoot + Edit Meeting Photos, Part 2 Nov 12, 2019
    • Sep 12, 2019 How to Shoot + Edit Meeting Photos, Part 1 Sep 12, 2019
    • Sep 10, 2019 The Ultimate Meeting Supply List Sep 10, 2019
    • Dec 20, 2017 How to Draw & Display your iPad LIVE in a video chat Dec 20, 2017
  • Visualization
    • Apr 7, 2016 You Need to Bookmark DataUSA Apr 7, 2016
    • Mar 14, 2016 Tapestry 2016 Recap Mar 14, 2016
    • Feb 17, 2016 My First Infogr.am Feb 17, 2016
    • Jan 14, 2016 Playing With Real(ish) Data: Visualizing the Books I Read Last Year Jan 14, 2016
  • iPad Pro
    • Jun 7, 2017 iPad Pro Inspiration Jun 7, 2017
    • Feb 4, 2016 Highlights from the Visual Communication for Groups Pilot Feb 4, 2016
    • Nov 17, 2015 What a difference a year can make! Nov 17, 2015
    • Nov 11, 2015 Digital Scribing FAQ Nov 11, 2015
  • Book Report
    • Jan 5, 2017 Books of 2016 Jan 5, 2017
    • Jan 14, 2016 Playing With Real(ish) Data: Visualizing the Books I Read Last Year Jan 14, 2016
    • Oct 29, 2015 Book Report: Big Magic Oct 29, 2015
  • Services
    • Nov 30, 2016 Visual Thinking and Storytelling Workshop with Betabooks Nov 30, 2016
    • Apr 7, 2016 You Need to Bookmark DataUSA Apr 7, 2016
    • Nov 11, 2015 Digital Scribing FAQ Nov 11, 2015
  • Conferences
    • Mar 6, 2017 Tapestry 2017 Recap Mar 6, 2017